As an example, let's look at a guy named Theodore. He's getting kicked out of his apartment in a few days, due to reasons which have nothing to do with him. His paycheck was also a little short for the third time in a row, which means his phone bill, will probably be higher, too. On the other hand, he's found a fantastic new apartment, and this could be a big step forward for him. Right now, he happens to be about 400 bucks short on his deposit, and is considering taking out a cash loan. He's wondering how else he is going to scrounge that cash up...the only other alternative is sleeping in his car, which scares him.
Payday loans are also much more expensive than other methods of borrowing money. In most cases, the annual percentage rate (APR) on a payday loan averages about 400%, but the APR is often as high as 5,000%. APRs for credit cards can range from about 9% to 30%; personal loans generally have lower APRs than credit cards. If possible, it is better to use a credit card or tap into your savings in the event of an emergency.
If approved for a loan, your lender will present you with the exact fees and interest rate of your loan prior to your acceptance of the loan. Cash Advance® has no control or knowledge of the loan details between you and your lender. You are under no obligation to continue with the loan request if you find a particular lender’s loan terms unsuitable.
Many people have trouble paying back their cash advance loans, and rollover is common. In fact, 80 percent of cash advances are rolled over or followed by another loan within 14 days of the first.3 And far too often it doesn’t end there. The loan becomes due and borrowers still can’t pay back the lump sum they owe, so what do they do? They roll it over once more and the cycle starts again.
In May 2008, the debt charity Credit Action made a complaint to the United Kingdom Office of Fair Trading (OFT) that payday lenders were placing advertising which violated advertising regulations on the social network website Facebook. The main complaint was that the APR was either not displayed at all or not displayed prominently enough, which is clearly required by UK advertising standards.[26][27]
Customer Notice: Payday Loans are typically for two-to four-week terms (up to six months in IL). Some borrowers, however, use Payday Loans for several months, which can be expensive. Payday Loans (also referred to as Payday Advances, Cash Advances, Deferred Deposit Transactions/Loans) and high-interest loans should be used for short-term financial needs only and not as a long-term financial solution. Customers with credit difficulties should seek credit counseling before entering into any loan transaction. See State Center for specific information and requirements.

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